People who don't want: a Japanese response to consumerism

A new Japanese movement creates a lifestyle against consumerism, it seems.

Hoshigaranai Wakamonotachi (”Young People Who Don’t Want”) by researcher Taku Yamaoka is based on 10 years of research and interviews with young people which led him to conclude that, unlike their parents, young people don’t want brand-label goods, don’t drive, don’t play sport, don’t drink, don’t travel, don’t want serious relationships but do like to save and stay at home.

Much of this reminds me of our anti-consumerism.  The lack of identifying with labels, non-sporting.